Ready to grow your online business? Have a business that’s not growing as fast as you’d like? Here are power tips that are sure to stoke the flames of growth and scale.
Choose The Right Platform for Your Website
The biggest mistake you can make as a small business is choosing the wrong platform to build your website. A wrong platform will not only cost you more money, but it will also limit your business’ growth potential.
We recommend using WordPress. It is the most popular website builder in the market, and it powers over 31% of all websites (including both small and large businesses).
When we say WordPress, we are talking about WordPress.org and not WordPress.com. They are two different platforms, see our article on the difference between WordPress.com vs WordPress.org for more details.
To start a self-hosted WordPress website, you’ll need a domain name AND a web hosting account. Yes, they’re different. Want to learn more? See our explanation: what’s the difference between domain name vs web hosting.
Make sure your brand is strong
There’s no better time than the start of a new year to make sure that your brand is ON POINT, baby! Make sure your business stands out and is true to who you are!
Because having a strong brand will make you stand out from the competition AND it will also allow you to attract the RIGHT people to your business, and both of those things are SUPER important.
Get More Ad Clicks with Ad Extensions
If you’re selling stuff online, ad extensions are a no-brainer – this feature (available in both AdWords and Bing) allows you to make your ad bigger with more places to click. And it doesn’t cost any extra! AND it increases your ad’s click-through rate! Amazing, right?
Show Off Customer Testimonials and Trust Signals
In today’s social media environment, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.
Keep Messaging Consistent Across Campaigns and Your Site
Ever clicked a PPC ad that grabbed your attention, only to be taken to an irrelevant landing page (bad) or the site’s homepage (worse)? Did you end up buying whatever you were looking for from that site? Probably not.
Essentially, your value proposition is the primary reason customers should buy from you, not your competitors, and the promise of the value prospects will receive by investing in whatever you’re selling. Value propositions can be broken down into three main areas:
- Relevance: How your product/service will solve customers’ problems
- Quantifiable value: The specific benefits your product/service offers
- Differentiator: Why customers should buy from you and not a competing company
How to Increase Online Sales [Summary]
Try these 25 tactics to start closing more sales online:
- Use Remarketing to Close Way More Deals
- Actually Talk to Your Prospects on Social Media
- Pinpoint Your Best Attribution and Conversion Paths
- Use the Voice of the Customer for More Resonant Ad Campaigns
- Nail Your Value Proposition – And Make It Immediately Obvious
- Impress New Customers with an Amazing Follow-Up Email
- Grow Online Sales with Mobile Optimization
- Add an Opt-In Pop-Up Offer to Push Them Over the Edge
A specific time-sensitive sale offer, remarketing is arguably the single most effective way to increase sales online